Every once in a while something comes along that you want to share.I've just read a galley of Tell to Win: Connect, Persuade and Triumph with the Hidden Power of Story, and itʼs unlike any business/self-help book Iʼve ever read. Itʼs entertaining, informative and transformative. Written by Peter Guber, Tell to Win teaches you how to tell emotionally resonant stories to persuade, motivate, excite and incite others to your goal for success. Most importantly, it provides the impetus for them to viral market it for you. It delivers tools and takeaways that you can use today to change your tomorrow.
If you think telling “purposeful stories” is ﬂuff or only relevant for bedtime stories, these masters in their ﬁelds—everyone from Bill Clinton to Pat Riley—will convince you otherwise.
You probably know Peter's name: he's produced/executive produced Batman, Rain Man, Gorillas in the Mist, Flashdance and The Color Purple. He's been Studio Chief at Columbia Pictures and Chairman and CEO of Sony Pictures; his current venture, Mandalay Entertainment Group, recently acquired the Golden State Warriors. Sufﬁce to say, my friend Peter is somebody to listen to.
The book will be published March 1, 2011 from Crown/Random House. If you order prior to March 1, 2011, you gain access to a digital gift bag chock-full of leadership, marketing and social media resources.
This is a great book. I look forward to hearing of your success when you Tell To Win.