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In their new book The Elements of Persuasion (HarperCollins) master storytellers Robert Dickman and Richard Maxwell say that storytelling is a lot like running. Everyone knows how to do it, but few of us ever break the four-minute mile. What separates the great runners from the rest? The greats know not only how to hit every stride, but how every muscle fits together in that stride so that no effort is wasted and their goals are achieved. World class runners know how to run from the inside out. World-class leaders know how to tell a story from the inside out. |
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Please come and join us on our blog site. You can add your own comments, reactions and stories as well. Max and I would love to know what you are thinking. |
"Storytelling is a valuable tool
for encouraging change and engaging others to accomplish a
common purpose.
Throughout history, a well-told
story has proven to be one of the most powerful methods for
bringing people together around shared goals and encouraging them to
imagine the path toward change.
And, importantly, storytelling is not
reductionist. Stories embrace the complexity and tension in the
modern world while reminding us of our basic human values."
— Robert Dickman, Founder of FirstVoice
› Download
BOB's MIT article on how to tell a story! |
