Success Really Does Breed Success

In the mid-80s, a group of grad students at the University of Minnesota wanted to see if people would learn more quickly from success or failure. So they selected two bowling teams matched closely in experience, age, physical characteristic of bowlers, et cetera. One group was “Team A,” the other “Team B.” Then, the students videotaped a whole seasonʼs worth of tournaments.

From these recorded tournaments, the students created two edited video tapes. The first tape showed only the mistakes that “Team A” members made—holding oneʼs breath; releasing the ball incorrectly; or visibly losing focus after a disappointing game. The second video, however, showed “Team B” members doing things right.

After each video was shown to the relevant team, the team members were encouraged to talk among themselves about what they had learned, and what if anything they wanted to change. Almost immediately both teams began to tell each other stories. The big difference was that “Team A” produced a series of painful, negative stories while the positive tape produced a much more optimistic appraisal of success for “Team B.”

Both teams improved their game after seeing their video. However “Team B”—the ones who got the “success” mixtape—improved their score 38% faster than “Team A.”

Bowlers learn more quickly and effectively by focusing on their success rather than their failures.

This same experiment has now been replicated with other sports, with similar results. Great golfers find it far more effective to visualize a shot going straight down the middle toward the center of the green, than saying over and over, “What ever you do, donʼt hit it into the rough.”

These studies form the basis of a new field of organizational development: Appreciative Inquiry (http://bit.ly/qd3l1) Appreciative Inquiry, developed by David Cooperrider(http://bit.ly/qa29FI) and his associates, has found that people within organizations find it more productive to focus on what is working well—what is vital and successful within a business—rather than what is defective, deficient and destructive. In his work, participants are asked to tell stories of actual successful and vital events. What did those events actually look and feel like? The more specific the better.

AI says that what individuals and organizations focus on becomes reality; and the stories that are told within the organization reinforce that reality. The next time youʼre feeling stuck, visualize the outcome you want.

Say youʼre anxious to close a deal with a client. Hereʼs a few tips to move towards a positive mindset:

  • Think like “Team B”: recall a time when you closed that deal—when you were feeling vital, happy and successful.
  • In your mind, flesh out the details of that success. How were you feeling? What were you thinking? How were you behaving towards your client, and yourself?
  • Visualize doing more of what made you successful.
  • Now put that visualization into practice, and close this deal, too!

Bob is a certified executive coach. He helps managers and their teams become more successful by improving how they think and talk.
Contact Bob at: bob@first-voice.com

DREAM TEAM II

First a major caveat: The five-element story model is
descriptive, not predictive. It can tell you the strengths of a candidate’s
story, but it can’t tell you what a candidate will do next. Still, knowing “the
elements of persuasion” can help predict which story is likely to prevail in
the long term “story war” that is a political campaign, and so suggest smart
strategy.

So why would Obama-Gore be “the dream team”?

Because Gore brings the missing element to the Dem story. The
one I’ve been waiting for. Awareness. And that can make all the difference.
Awareness corresponds to the element air. It is the moment in a story when the Hero understands what they need to
do to prevail. It leads to specific actions.

It is one thing to believe in change, something else again
to actually know the levers of power well enough to make it happen. Thanks to
eight years of carefully politicized appointments the government’s bureaucracy
is now actively malignant (if it wasn’t before that). Someone is going to have
to roll up their sleeves and dive in to fix things. Gore, who headed up the
“streamlining of the government” during the Clinton years knows the basic
architecture. And he has shown himself comfortable with being in the number two
slot. Plus he has spent years working on how to address our biggest problem –
the environment – while at the same time stimulating the economy and rebuilding
our energy infrastructure so his approach will have focus.

Better yet, from a tactical perspective – which is where the
Obama campaign excels – putting Gore on the ticket allows Obama to open up a
line of attack on the Repubs that his campaign against Hillary almost closed
off.

I’m talking about the classic: “Are you better now than you
were eight years ago?” That is the question Dems want voters carrying into the
voting booth in November. And Gore personifies it.

So what do you do for Hillary? After her GREAT concession
speech she deserves something. My suggestion – the Supreme Court. If there is
one position that will allow her to continue her fight for universal equal
rights, that is it. Plus, it will be fun to watch Justice Alito’s head explode when he has to argue with her on the bench.

LOOKING AT THE MIRROR

Over at Salon, Gordy Slack has a very nice piece on Mirror Neurons – the physical hardwiring that allows humans to learn by imitation and to accurately anticipate the actions of others. According to Slack, on November 4, a scientist announced that they had finally located an actual mirror neuron. In the cognitive world (and in marketing) this is major. Until now, all we know about these mysterious neurons we know through inference and from studying their effects using MRI brain scans. Ongoing studies are looking at how mirror neurons effect everything from Autism to which commercials work best during the Superbowl. If we can now see how these slippery little buggers actually tick at a neuro-chemical level, it’s a very big deal indeed.

In Elements of Persuasion, we spend a lot of Chapter 5 “Finding Common Ground” discussing how organizations from the Marine Corps to Starbucks to Harley Davidson harness mirror neurons to build team cohesion and ultimately, to make brands. If you haven’t read our book, you should check out this article to get an overview on what Mirror Neurons are. It gets a little tree-huggy, (ascribing all of empathy to the existence of these neurons is probably going to far), but it is a good quick read. One bone to pick with Mr. Slack – exactly where was this announcement made? Science? The Journal of Neurobiology? A UCLA press conference? If anyone knows, please post. I’d run it down right now myself but I have to go do picket duty with the Writers Guild. Where, not so coincidentally I will be using my own mirror neurons as I march together in close proximity with my fellow writers building the WGA brand.