What do you do when your opponent consciously decides to
stir things up by launching attacks that are just this side of inciting a lynch
mob? Or, because on this blog politics is viewed as a test bed for broader
communications strategies, your company’s chief competitor launches a viral
rumor campaign against your flagship product?
The best response is a calm and trusted voice that can set
things right. It could be a CEO who steps forward (the Japanese are
particularly adroit at that) but an endorsement from an outsider whose
voice is broadly trusted by your target
audience is much, much better.
This radio ad, running now in the battle ground state of
Virginia, is a micotargeting
masterpiece. And the music in the background ain’t half bad neither. Don’t miss it.
A very big thanks to Kathy G or at The G-Spot for putting
this up. Click over to her website and check it out. She has a lot more of Ralph Stanley’s music posted. My
favorite? “Man of Constant Sorrow” which pretty much covers how many folks will
be feeling when they open up that envelop and see their 401K statement latter this
A while back I did an interview with Frances Stonor Saunders for the "Analysis" program on BBC Radio. The show just aired in England (2-21-08) and is now available for download.
The show deals with the place of story in politics. Also interviewed for it were Robert McKee (Story) and Drew Wesson (The Political Brain) either of whom are worth the price of admission, but the star of the show is the interviewer, Ms. Saunders, who is smart as a whip and cut-to-the-quick incisive.
The program is VERY British (BBC, no duh, right?) but if you are willing to break out of your parochial American political box and see the big political picture you do not want to miss this show. I’m checking with some Brit friends to understand some of her
references to the British parliamentary scene, but her references to the
Clintons are spot on.
Of course the fact that Frances warmed to our five-element model and uses it through out only proves my point about her being "smart as a whip".
Today, at 3:30pm PST, Richard Maxwell will be interviewed live on the Peter B. Collins Radio Show. Max will be taking live calls, and discussing how storytelling applies to how political candidates are getting their messages across.