What Lady Macbeth Can Teach Doctors

Thereʼs a big problem in hospitals: patients are dying when they donʼt have to. According to Dr. Richard Pascale, Associate Fellow at Oxford University, “Twenty thousand Americans die every year because they are in a hospital and are exposed to a bacteria immune to antibiotics.” Thatʼs like a plane crash every week—and it doesnʼt have to happen.

The culprit is called MERA; itʼs a type of multi-resistant Staph which spreads when health care givers forget to wash their hands. Interestingly, men and women at the top of the medical hierarchy—doctors—forget more often than nurses, EMT or orderlies.

Many hospitals have tried posting stats in hallways; others actually levy fines. But neither approach has helped. (Whatʼs next? Maybe a picture of Lady Macbeth?)

Dr. Pascaleʼs approach was simple. First, he discovered a small VA hospital where there had been a 60% reduction in MERA. Then, he didnʼt talk to the administrators or doctors, but gathered stories from the people below—the orderlies, the patients. One patient said, “When I hears that squish sound”—someone using the disinfectant pump —“I sigh with relief.”

This and other stories led to two changes in hospital procedures. First, the hospital moved the dispensers from behind the bed to in front, so patients could see who was disinfecting before touching them. Next, administrators encouraged both patients and family members to speak up—a friendly, “Hey doc, please wash your hands.” This bottom-up approach has done wonders.

Who in your company has the least power? Perhaps itʼs your customers or assembly operators or your maintenance people. It might surprise and inspire you to spend some time asking them how they see the world and what steps can be taken to make your organization more vital and productive. The results might make you sigh with relief.

Come to Bob’s workshop and work on your empowering stories! More info here: Business Story Workshop.

Finding hidden treasure

The people we work with every day are often the ones we know the least about – usually they have hidden talents & skills that would enrich our business and personal lives.  Here’s an example of that:

Jim was a CEO of a manufacturing company based in Chicago. One day, one of his employees, a janitor named Helen, suddenly died. That made Jim sad—then he was amazed to read that over 5000 people went to the womanʼs funeral, including a reporter from The Chicago Tribune. To Jim, Helen was just a janitor—but her full story was much, much more.

For twenty years, after the workday was over, Helen had been a choir director. She had organized and trained ten choirs at ten different churches. It was this life outside of work —a life her bosses knew nothing about—that made Helenʼs entire community turn out to pay its respects.

Jim contacted Helenʼs husband, to give his condolences. “Your wife was remarkable,” Jim said. “She mustʼve really been inspiring to people.” “Yes. And she had great organizational skills,” Helenʼs husband said. “Our company needs people like that. I wish Iʼd known!” From now on, Jim thought to himself, Iʼm going to know the total employee, not just what they do from nine-to-five. My company will discover and encourage gifted people who will share their stories and, whenever possible, support the entire person.

As a leader, do you know what your employees care about away from the office? Do you understand what inspires them or keeps them up late at night? How do you encourage your employees to break down “silos” and share their stories? How do you motivate your people to enrich and vitalize the work culture?

One program Jim started was a bi-monthly lunch where employees were encouraged to share who they were and what they did. People became interested in each otherʼs activities and projects. The most worthy projects were awarded grants from the organization and drew volunteers from all levels of the company. Jim has noticed an improved morale with more loyal employees, who stay with the company longer.

Join me at my Finding Your Story Workshop and release your hidden treasure!

(P.S. if that link doesn’t work, copy and paste this one: http://www.eventbrite.com/event/1742974283)

House of Glass

I resolved over New Years to go to at least one network meeting a week. This is more difficult than it sounds. I have a touch of Acrophobia.This makes me want to run away from densely packed rooms filled with people screaming to be heard. But I take my resolutions seriously.

The other night I went to a mixer sponsored by ideablob at a local bar. Ideablob is a site where entrepreneurs are encouraged and rewarded for coming up with great business ideas. The bar gleamed with hard and cool aluminum surfaces. The mirror polished floor glared out at me. Voices bounced off walls and floors to create a modern Tower of Babel. Bodies were so tightly packed and distorted it looked like they had been compressed by the oversized tire of a Texas u-haul.

At first I watched what was happening from the safety of the sidewalk. All I wanted to do was “Go Home” What finally helped me hold my ground and enter the fray was something I heard Ira Glass say. Ira is the creator of This American Life and is a national treasure, as far as storytelling is concerned. When Ira was beginning to write in journalism school his professor gave him the assignment of going to a local high school and interviewing “interesting students” Ira was perplexed and asked the professor how was he to find these students? His professor replied that he should go to the school cafeteria during lunch and simply watch and listen. Ira was instructed to ask himself “Who are the most vital people in this room?”  “Where is the energy coming from?” Once Ira had determined who and what was vital he would go to those people and start asking questions. To his amazement he found that the more he got out of his head and paid attention the better his interviews.

I applied the wise professors advise to the bar situation and not only found interesting people to meet but turned a miserable situation into a blast.

Here are seven steps I use to prepare myself for networking events:
* Before stepping into the room take three slow breaths from your abdomen
* Feel the ground under your feet
* Feel connected to the earth as you move thru the room
* Let go of the voices of judgment in your head
* Watch and listen to the whole room
* Go to the area of greatest vitality
* If you are feeling anxious, tired or unhappy repeat the steps again

Turning Toward The Flaw

When I lived in Japan I studied the Tea Ceremony with Soen Nakagawa Roshi. The tea ceremony is an ancient art and ritual practiced for over a thousand years. Powdered green tea is placed in bowls called chawan. Some bowls are over 400 years old and the great bowls were hand thrown by master potters who spent a lifetime perfecting their art. The tea master ladles hot water into the bowl and vigorously whisks the tea into froth with a bamboo brush. This could be the original Chai latte. As the master hands the tea to each guest he turns the bowl so that a tiny flaw or imperfection in the finish of the bowl is visible to the guest. As the bowls were fired in kilns they developed flaws in their finish. Rather than throwing the bowls away they are revered and valued. The flaws represent the unpredictable forces of nature. These imperfections were most valuable because they pointed to forces beyond human control which mark each bowl as unique.

Jeff Pulver was an extremely shy child. He had trouble going to his friend’s birthday parties and socializing. He spent many years as a lonely kid with few friends. He became a geek and turned to technology to expand his horizons. Yet in the back of his mind he realized that he wasn’t alone. There were others out there feeling lonely and isolated. He was driven to find easy and inexpensive ways to connect people. First Jeff turned his attention to developing an internet phone company. He was one of the founders of Vontage. Now Jeff has turned his attention to helping people come together. He travels around the world sponsoring breakfasts. I went to a recent breakfast in LA and had a blast. Jeff has created a safe place for people to come together and share stories and maybe end up as friends. He uses all the devices of social media such as Twitter and Facebook to let his fans know where he’ll be and what’s next. Jeff has over 5000 friends on Facebook alone. For a shy and lonely kid this ain’t bad. Jeff turned his flaw of shyness into his passion for connecting people.

We’re all flawed. Usually our first response is to turn away with feelings of guilt and shame. Can we take a lesson from the ancient art of tea and realize that our flaws may be the very thing we need to contemplate. Perhaps our flaws are to be seen like a window where the powerful and unpredictable forces of nature help us express our creativity.

KILLING WITH A KISS

If you’ve followed this blog since the WGA strike –
boy, that seems a long time ago doesn’t it – you know the deep respect we have for Dave Letterman and the master storytellers behind the Late Show,

Here is Dave talking about John McCain. It is a prime
example of how a small personal story can make a larger political point
precisely by remaining small and personal. Done right, it can be devastating.

“I don’t know if I can trust him.” Have you ever seen a shiv
slipped between a politician’s ribs with more grace and style? And describing
Keith Olberman as “that kid with the really big head” gives it just the right
sense of good-natured balance. Masterful.

COOLER HEADS

Like a lot of people who spend way too much time prowling
the web I was shocked by this YouTube of folks coming out of a Palin
Rally
convinced Obama was a terrorist. If that is the take away from a GOP rally
something is seriously wrong.

There are plenty of legitimate reasons not to vote for Obama
– enough so that I don’t really have to list them here – but him being a “one
man terrorist cell” whose “name says it all” is not one of them.

In The Elements of Persuasion Bob and I say:

Of course, not every story has a happy ending, and
there is a very real moral danger in creating villains… Story telling is innate
in human beings, but it is in some respects a value-free process. Fortunately,
there is a fail safe. Those stories that produce destructive and negative
actions tend to cannibalize the people who tell them. They rapidly eliminate
themselves from the cultural dialogue…”

But what do we do while we wait for the fever to run its
course? Listening to the wise words of our political elders seems a good place
to start.

This speech by Republican Jim Leach, formerly the
Representative from Iowa’s 2nd District, fills the bill. It was
given at the Dem convention, and is an endorsement of Obama, but that isn’t the
point. The point is that it is truly bipartisan.

What I really like about it is that it places the story of
this election cycle in the larger context of the Four Great Questions that have
been at the heart of every American election from our county’s beginning and lists progressive
politicians from both parties who have helped our country move towards achieving our ideals. It would make the kernel for a great High School
History class discussion.

Sometimes the real gems from a political convention don’t
standout until later. This speech is one of those. To find out more about Jim
Leach, click here
.

ALASKA NOIR

Sarah Palin is not the only interesting story coming out of
Alaska. Ted “Hell No” Stevens is on trial for failing to report “gifts” from
“lobbyists.” His is also running for reelection. The DNCC put
together this little gem. I don’t like negative ads, but this one is too genre
perfect to pass up. If you still have doubt that great political ads are story
driven, this 30 sec spot should lay them to rest.

A quick 5-elements analysis: The Passion (irreducible core)
of the ad is carried by the opening sound track – a cross between a political
thriller and a local news stations investigative reporter theme. It establishes beyond doubt that this will be a crime story. The people in the van are our Heroes
(we even see Stevens’ house on a video monitor stressing their point of view is
our point of view). Stevens is the Antagonist “He thinks he is above the law”.
And crucially there is a moment of clear awareness when one “reporter” says
disgusted, “And I voted for him.” Finally a transformative tag line “It’s not
about Alaska anymore.” This is great stuff.

BTW, if anyone has any great Repub ads I’d love to analyze
them. Most of what I’ve seen from the Repubs are tired retreads, but I’m
probably missing something. Enlighten me, please.

THE MAYOR FROM MAYBERRY

Great stories always have an inherent symmetry. This is
particularly true of those stories written by history.

At the beginning of the Bush Administration in 2002 John
DiIulio, who had run President Bush’s Office of Faith Based
Initiatives resigned and called Karl Rove’s minions “Mayberry Machiavellis.” For many the name stuck.

But among Mr. Rove’s most useful political skills is his
ability to see the branding gems hidden inside many insults. Attack George W’s
grammar and miraculously his syntax will become even more tortured. Then Neocon
commentators will stress how “down home” and “mainstream” W’s wisdom really is,
as if most folks didn’t actually pass the seventh grade and most “ranches”
aren’t devoted to growing cattle but to producing an endless supply of scrub
brush that needs to be telegenically cut.

So it is to be expected that the Mayberry theme of this
White House might lead the Rovian Repubs to choose a down home Mayor from a
backwoods little town even smaller than the mythical Mayberry for the role of
VP.

And Sarah Palin, who got here training in front of the
camera as a local sportscaster for KTUU-TV in Anchorage, is playing it for all
it is worth. And more power to her. Her unique speaking style, so easy to
imitate and so brilliantly parodied by Tina Fey, is a form of verbal branding that will make sure her 15 minutes of fame won’t
run out who ever wins this election.

That her verbal style is a conscious decision – and so
worthy of praise – can be seen if you listen to how she responded in debates
when she ran for Governor of Alaska. The winks, nods, “aw shucks” and “I’ll get
back to yas” just aren’t there.

To see how effective this type of verbal branding can be in
building a heroic persona, listen to the Master, Andy Griffith in his classic storytelling routine “What It Was, Was Football.” One problem for McCain: If Palin is playing wise and steady Sherrif Andy,
who is playing the socially awkward, nervously erratic and occasionally irrationally
angry role of Barney Fife?

BIG DOG BARKS

As we prepare to tune in to tonight’s Vice Presidential
Debate it’s good to remember that the big story news of the campaign this week already happened two days ago down in
Florida.. That’s when Bill Clinton finally came off the sidelines and delivered as strong
stump speech for Obama. A great stump speech, well worth study.

Who ever wins
tonight VP psychathon it will really just be more of the same – a struggle between hero
and antagonist. Of course each voter gets to choose who is which. It is
unlikely that the debate will actually move the story forward. If you are like me, I’m sure you will be sure your hero won. To move forward
we have to get to the point of AWARENESS, a simple clear moment of decision when we really know what we need to do to make things right.

On the big screen the classic is the voice of Obi Wan Kanobi
telling Luke Skywalker “Trust the Force, Luke” Luke does, and the Republic
lives on.

That call to clarity, to making the right decision under
pressure is what Clinton’s speech in Florida is all about. And notice how many times he uses the word decision.

Do yourself a favor
and listen to it. If you like oratory, if you like listening to a a great
storyteller capture the crowd’s imagination about something really important,
do yourself a real favor and listen to the whole thing.

The best version I’ve found on the
web is from the folks at Crooks and Liars (a great site BTW). Click here to see
it. Go on. Click
.

My favorite part? After talking about how the mess we are in is the result of bad decisions not accidents, Clinton adds, “We have a saying in back in Arkansas, “If
you find a turtle sitting on top of a fence post, it’s not there by accident.”

MC CAIN SHOULD SAY NO

As I said in the last post both candidates should take a
strong NO position on the suggested financial sector bail out for purely story
reasons. Lets start with McCain.

Remember, this election is about America choosing its
“hero-in-chief” We are looking for someone who can hold their ground in a
difficult and dangerous world. In marketing terms it is about having a strong
and sustainable brand.

The McCain campaign has been pushing two related brand
concepts; 1). McCain is a maverick and 2) McCain “will fight for you”. Saying yes to this bailout seriously erodes
both messages.

By definition a maverick does not run with the herd, and
that goes double in the middle of a stampede. It looks like that is what
Paulson is trying to get going. The Treasury Secretary probably sincerely
believes that this is best way to save the situation, or it may just be that
this is the way the Bush Whitehouse likes to market its proposals (it does seem
eerily similar to how we got into Iraq and passed the Patriot Act) but that is
the current administration’s story choice. For McCain to beat the bad rap that
he is “McSame” he needs to separate himself from those choices. He needs to stand strong against the biggest special interest in
Congress – the Financial Products Industry. If he doesn’t his maverick brand is toast.

McCain also needs to say no to protect his only really effective brand slogan
“I’ll fight for you.” You can’t go into a fight by giving up before it
starts. And you won’t have much leverage to “hold the bad guys
accountable” and “make them famous” if you give them a blank check and promise
not to ask any hard questions for the next two years, and that is what this
bailout does.

So McCain should just say “Thanks but no thanks” to the
Treasury Secretary’s proposed 700 Billion dollar “bridge loan to nowhere.” His
political survival depends on it.

If you don’t think a tsunami of populist anger is heading
our way check out this ad I found on that bastion of socialist skullduggery –
Market Watch
. BTW last Friday was the 13th Annual “Speak Like a Pirate Day” so in
the spirit of better late than never – ARGHH!