I see it everywhere—in clients, friends, even myself: a feeling of being overwhelmed by information. Email, social media, phone calls, coming at them 24 hours a day, every day.
“Did you get my email?”
“Who knows? I get 300 of them a day.”
One client sums it up like this: “I’m being crushed by all this information. It’s gotten so bad that in the morning I dread turning on my computer and seeing how many new messages I’ve gotten. I don’t need any more information. What I need is meaning, context—something that helps me make sense of my world.”
What helps create more meaning? A well-crafted story, grounded in experience. Remember that stories don’t have to be long. Stories can do more than entertain; they inform, educate and inspire. The right story at the right time can change your world for the better. They can help you stand out in our era of too much information.