Monthly Archives: December 2012

Tell to Win

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Every once in a while something comes along that you want to share.I’ve just read a galley of Tell to Win: Connect, Persuade and Triumph with the Hidden Power of Story, and itʼs unlike any business/self-help book Iʼve ever read. Itʼs entertaining, informative and transformative.

Written by Peter Guber, Tell to Win teaches you how to tell emotionally resonant stories to persuade, motivate, excite and incite others to your goal for success. Most importantly, it provides the impetus for them to viral market it for you. It delivers tools and takeaways that you can use today to change your tomorrow.

If you think telling “purposeful stories” is fluff or only relevant for bedtime stories, these masters in their fields—everyone from Bill Clinton to Pat Riley—will convince you otherwise.

You probably know Peter’s name: he’s produced/executive produced Batman, Rain Man, Gorillas in the Mist, Flashdance and The Color Purple. He’s been Studio Chief at Columbia Pictures and Chairman and CEO of Sony Pictures; his current venture, Mandalay Entertainment Group, recently acquired the Golden State Warriors. Suffice to say, my friend Peter is somebody to listen to.

The book will be published March 1, 2011 from Crown/Random House. If you order prior to March 1, 2011, you gain access to a digital gift bag chock-full of leadership, marketing and social media resources.

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This is a great book. I look forward to hearing of your success when you Tell To Win.

“From my muscles”

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Ladies and gentlemen, it is nearly Spring and, according to ancient Chinese five-element wisdom, Spring is the time for new growth, vision and creativity. It is the time to develop new ideas and expand enterprises. As the purple lilac blooms, and tiny green seedlings push through the warm soft earth, take a moment and reflect: where do new ideas come from?

Albert Einstein was asked this very question one beautiful Spring morning, while he and a reporter strolled through the campus of Princeton: “Where do your ideas come from?” Einstein stopped for a moment. “From my muscles,” he replied with a smile. “Yes, they come from my muscles.”

Einstein paid attention to processes and patterns that most of us dismiss or ignore. Muscles contract and expand; so, apparently, does the Universe. Einstein was a genius in the original form of that term: someone awake to the universal spirit within.