Nothing grabs your awareness more than a ringing telephone.
Unless of course it is a ringing telephone late at night when the noise might
wake up your sleeping kids.
That’s the hook for a new ad the
Clinton Campaign hopes will be a wake up call for the 8% of Texas and Ohia Dems
who are still undecided. You can see it here.
This style of political ad, known
as “Red Phone ads” after a 1984 ad run by Walter Mondale, are all about the
moment awareness that allows the hero to prevail. You never know when that “Use
the Force, Luke” moment will come for a Hero – or a President – but you know it
Predictably Obama’s camp initially
cried foul calling Clinton’s “fear mongering”, but then pivoted smoothly and
came out with an ad of its own (see it here) that asks “Wouldn’t you rather have the
person taking that call be the one that keeps you out of war rather than the
one that got you into one?” Very nicely done.
But it doesn’t really answer the core question. Who is
better prepared to be Commander in Chief? Luckily JACK NICHOLSON, on this own
dime apparently, has weighed in with one of the really great ads of the year.
It is more than worth a watch. It is worth two or three. It is great political filmmaking by a great
filmmaker. Click here.
The line I really love? When Jake Gittes says, “What can I
tell you Kid, when you’re right, you’re right, and you’re right,” which neatly
puts to bed the whole issue of the vote to authorize force then moves on, to
stirring martial music, towards a “makes you want to salute” close. If Hillary
had done that months ago we could have cut to the chase a lot sooner.
Nicholson’s ad is brilliant political story telling. Now watch it again.